Welcome
Courage isn't optional. It's the way forward.
I’m Sondra Imperati. I help people & businesses move forward to embrace their uniqueness with confidence, clarity and heart.
Let's Work Together
Vitamin C: A Courage-Driven Culture Solution for Modern Workplaces
Vitamin C: A Courage-Driven Culture Solution for Modern Workplaces
It takes real courage to build a workplace where people—and performance—can thrive.
Vitamin C is the culture transformation arm of Persistent Courage, designed for leaders who know that fear-based systems break people and stall progress. Powered by a human-first philosophy, we help companies reimagine culture as their greatest competitive advantage.
Led by Sondra Imperati, Vitamin C delivers actionable insights, strategic support, and brave conversations. We work with leaders and teams to turn culture into a force that drives connection, innovation, and growth.
Need personalized guidance?
1:1 Career Courage Coaching
Vitamin C: A Courage-Driven Culture Solution for Modern Workplaces
Just graduated from college? Or from a trade or professional services program? Been in your career and are feeling lost and confused? Recently lost your job and unsure about what's next?
You're not alone. As a person removed from your personal situation, I offer a safe, supportive space for you to discuss your feelings and thoughts.
Together, we can process your unique situation and determine strategies and approaches right for you.
Please reach out. I'd love to meet you and get to know you. And the best part, it's my free gift to you.
1:1 Life Coaching: Connect with Courage
1:1 Life Coaching: Connect with Courage
Feeling stuck? Battling self-doubt? Overwhelmed by life's demands, marriage, children or career stress? Having navigated life's twists and turns myself and with 25 years of coaching experience, I’m here to provide a safe, supportive space just for you.
You have the answers within you. My role? To ask the right questions and offer support, guiding you on your journey of self-discovery and empowerment.
Imagine living the life you've always wanted, free from fear and full of confidence.
Let's connect to discuss your unique situation.
About SONDRA IMPERATI
For 25 years, I’ve coached and mentored people, teams, and businesses—from blue-chip brands to purpose-driven solopreneurs. I’ve led strategy across culture, customer experience, and brand—building environments where people thrive and businesses grow with clarity, ease, and loyalty that lasts.
I am persistently courageous. I’ve navigated grief, caretaking, divorce, step-parenthood and identity shifts. I walked away from a marriage, jobs, and a life that didn’t fit—and wrote about it in the NYT best-selling book Eat Pray Love Made Me Do It. Most recently, I left corporate to follow the work that matters most: helping others find their voice, reclaim their power, and lead with heart.
Now, through Persistent Courage and Vitamin C, I help people and companies break fear-based patterns, build trust, and unlock what’s possible—together.